Two New Ferrari Museum Exhibits in Maranello
The Ferrari Museum of Maranello had a grand opening on May 25 with two new exhibition spaces and two exhibitions - Under the Skin and Infinite Red – all related to Ferrari of course. It was important enough to be presided over by President and CEO of Ferrari Sergio Marchionne, Vice President Piero Ferrari, Director of the London Design Museum Deyan Sudjic and Mayor of Maranello Massimiliano Morini.
Under the Skin
The Under the Skin exhibition, created in partnership with the London Design Museum, recounts the creative and engineering development of Ferrari down the years through a series of exceptional cars beginning with the 125 S, the marque's first car. Some technical drawings from the historical archive of the Prancing Horse and the engines on display reveal the design process of cars of all eras, casting an unprecedented eye over the engineering work hidden behind their exterior beauty.
Design models and the Wind Gallery also show the evolution of styles and technologies down the years, recalling how Enzo Ferrari was at the forefront of experimenting with new scientific techniques. A parallel exhibition itinerary strongly linked to the first one reminds us of the main biographical stages, the work and the competitive spirit that has made Ferrari famous worldwide. The exhibition will move to the London Design Museum in November.
The Under the Skin exhibition is in collaboration with Design Museum of London.
Exhibition Curators: Gemma Curtin, Andrew Nahum. Exhibition Design: Studio Urquiola. Graphic Design: Pentagram. A special thanks to Giovanni Perfetti, Lorenzo Ramaciotti, Ronald Stern.
This exhibition celebrates the 70-year history of the Prancing Horse with some of Maranello’s most exclusive creations for track and road. The Formula One cars on display have a long series of victories to their name: from the 500 F2, with which Alberto Ascari won for Ferrari the first world drivers’ title in 1952, to the F2004, the Ferrari that won the most GPs in history and concluded Michael Schumacher’s epic run of world titles, and finally the F2008, which won the World Constructors’ Championship.
Among the GT cars, visitors can admire various models from the 250 family, such as the 250 GT Berlinetta TDF which dominated races in the second half of the 1950s, its evolution the 250 GT Berlinetta SWB and the 250 GTO. Then down to the present, the exhibition features a number of limited special series such as the F50, the Enzo and the latest, the LaFerrari, also present in the non-homologated FXX K version for exclusive use on track.
The Infinite Red exhibition is curated by Ferrari. Installation, graphics and multimedia: Benedetto Camerana (Camerana & Partners), CWS Digital Solutions, Instant Creativity.
The exhibition Under the Skin will remain at Maranello until November 2017, while Infinite Red is open until the end of the year. The Ferrari Museum is open every day from 9:30 am to 7:00 pm (from November to March it closes at 6:00 pm).
For more information:
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Info from Media.Ferrari. Images from Ferrari SpA.