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Ferrari 70th Anniversary Arrives in New York City


To cap off a worldwide celebration, Ferrari will unveil an exhibition in New York City the weekend of Oct 7-8 to celebrate Ferrari’s 70th anniversary. Ferrari will display iconic classics as well as the notable examples of contemporary models at landmark Manhattan locations.

Through the Decades - Rockefeller Plaza

Rockefeller Plaza will host an open-air exhibition displaying one extraordinary car per decade, as well as the limited edition LaFerrari Aperta.

(30 Rockefeller Plaza between 49th -50th Streets and 5th-6th Avenues)

Motorsport and Performance - Hublot Flagship Store

Store-front exhibition on Fifth Avenue of iconic racing cars, past and present. (Hublot, 743 Fifth Avenue at 57th Street)

Ferrari Today - Ferrari New York Showroom Front-engine V12s in the spotlight. 10am-5pm in the Showroom. (410 Park Avenue at 55th Street)

Iconic Ferrari - RM Sotheby’s Supercars and priceless models across the decades. 10am-5pm in the 10th floor gallery. (Sotheby’s, 1334 York Avenue at 71st Street)

70TH ANNIVERSARY GALA CELEBRATION A champagne toast in Rockefeller Plaza will close the exhibition on Sunday evening to be followed by a private reception at the Top of the Rock.

SAVE THE CHILDREN In the spirit of Enzo Ferrari’s famous line, “If you can dream it, you can do it,” Ferrari North America is proud to partner with international humanitarian organization Save the Children in powering a child’s ability to achieve their dreams. With Ferrari’s support, Save the Children is working to ensure that every day and in times of crisis, children in the United States and around the world are given a healthy start, the opportunity to learn and protection from harm. Ferrari’s commitment to supporting Save the Children programs is a driving force in helping to transform children’s lives and the future we share.


Contestants who check-in at all four locations and post at least one photo from each location will be entered into the contest. Posting additional photos will increase a participant’s chance of winning.

Prize Information

Grand Prize: Two passes for the winner to the Ferrari F1® Club at an upcoming Grand Prix

  • Two passes for the winner to the Ferrari F1 Club

  • Access to the Ferrari suite in the F1 paddock

  • Access to Scuderia Ferrari driver interview sessions

  • Access to a Ferrari pit tour and pit lane walk

First Prize: Pit Crew experience at the 24 hours of Daytona

  • access to the Ferrari Hospitality suite

  • a meet and greet with Ferrari team drivers

  • a technical briefing with a Ferrari team engineer

  • a trackside during a live action pit stop during the race

Second Prize: Ferrari-arranged thirty (30) minute test drive of a current model Ferrari vehicle. Prize to be executed in the greater NYC area at a future time and date to be determined

Third Prize: Winners will each receive one (1) pair of Ferrari Ray-Ban sunglasses. ARV per Third Prize - $250.

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