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Il Rosso & Il Rosa – Women and Ferrari, the Untold Story

The press launch of the exhibition “Il Rosso & il Rosa” at the Enzo Ferrari Museum in Modena took place on May 8, 2018. Members of both the Italian and international press were present. The exhibition of some of the most beautiful and iconic Ferrari models is a tribute to the women who, over the years, have carved out a growing role in the car industry as customers, professionals and drivers.

The event also gave space to two exceptional customers to tell the “untold story” of the bond between women and Ferrari: Amy Macdonald, the Scottish singer-songwriter, and Deborah Mayer, entrepreneur and GT driver. The two ferrariste revealed their passion for cars from a women’s perspective, now less unusual, recounting fragments of life expressive of pure driving pleasure and adrenaline packed challenges with other drivers.

As a testimony of the unbroken link between women and the Prancing Horse, the exhibition “Il Rosso & Il Rosa” has gathered some of the cars most loved by unforgettable female characters. This enthusiasm first took off in the 1950s when Ferrari became a glamorous icon inseparably paired with the stars of cinema - Anna Magnani and the 1951 Ferrari 212 Inter, also chosen by Ingrid Bergman, as well as Hollywood actress Norma Shearer and the 1956 250 GT Berlinetta Tdf. The sixties included the 1962 250 GTO, favored by French rally driver Annie de Montaigu, and the 1963 250 LM, chosen by American actress Jayne Mansfield. Then of course there are the cars of the special guests of the event - the Ferrari 458 Italia of Amy Macdonald and the Ferrari 458 Italia GT3 and Ferrari 488 Challenge track models of Deborah Mayer.

The “Il Rosso & Il Rosa” exhibition will run throughout 2018 at the Enzo Ferrari Museum in Modena, open every day from 9:30 am to 6 pm.

Deborah Mayer

Deborah Mayer was born in France, and lives today in Switzerland. She works in high finance and is a collector of art and cars as well as being an outstanding driver. She caught the motor racing bug from her partner Claudio Schiavoni, a colleague at work and on the track, but the light in her eyes when she talks about timing results is entirely her own. She has fought 19 races in the Ferrari Challenge, in which she debuted at Monza in 2016. She successfully made the transition from the Ferrari one-make series to GT competitions, where she took third place along with Schiavoni and Sergio Pianezzola at the wheel of a 458 Italia GT3 of Kessel Racing in the Gulf 12 Hours, on the demanding Abu Dhabi track. The following year she took part in the two Le Mans races of the Michelin Le Mans Cup, competing on over 13 km of one of the world’s most exciting circuits. Deborah hasn’t pulled back from racing even after recently giving birth. In fact, ahead of her return to the wheel, she is closely following Claudio Schiavoni in the Le Mans Cup.

Amy Macdonald

Amy Macdonald is a Scottish singer-songwriter, guitarist, and musician. She was born in Bishopbriggs in Glasgow, where she started performing acoustically in cafes and pubs. She released her debut album “This Is the Life” which became the number one album in five European countries, eventually selling over 3 million copies worldwide. Macdonald’s second album, “A Curious Thing,” was released on March 8, 2010 with the lead single “Don't Tell Me That It's Over.” Her third album, “Life in a Beautiful Light,” was released on June 11, 2012. It produced three singles: “Slow It Down,” “Pride,” and “4th of July.” On February 17, 2017, Macdonald released her fourth studio album, “Under Stars,” which entered at number two on the UK Album Chart and peaked within the top 10 of the album charts in Germany and New Zealand. She has sold over 12 million records worldwide.

As a car enthusiast, she speaks fondly about her Ferrari 458 Italia: “It is a modern classic. I could not part with it.”

The Enzo Ferrari Museum in Modena, or the Museo Casa Enzo Ferrari, is a museum in Modena focused on the life and work of Enzo Ferrari, the founder of the Ferrari sports car marque.

Via Paolo Ferrari, 85, 41121 Modena MO, Italy.

Opening Times - Every day except December 25 and January 1, 9.30 am - 6.00 pm. Tel. +39 059 4397979 Fax No. +39 059 245267 General information:

#Modena #Italy #EnzoFerrari

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